Shine in the media
It’s been a busy media week for us at The Shine Collective- but instead of our clients it’s been our own team in the spotlight with appearances in The Rotorua Daily Post, The Bay of Plenty Times, Radio NZ, Magic Talk with Peter Williams and The Project.
While we love catching up with our friends in media, it’s also valuable for our clients: the media landscape is evolving so rapidly that it’s important to have a communications agency that understands the way media works today, not how it was five or ten years ago.
The Shine Collective has extensive experience in print, broadcast and online media because we have been reporters, producers, editors and we have even trained journalists in previous roles.
But just as importantly, we maintain strong current media connections and have a good understanding of the evolving world of news and current affairs. That’s critical for understanding what will and won’t work in different media today.
The communications industry is full of former journalists with great writing skills. Many also offer corporate media training. These are still relevant and important services – despite the perilous state of the media industry today.
But it’s critical to work with an agency that also maintains current links and knows how to work with contemporary media; being able to give them what they need puts us in a better position to help our clients get their own important messages across.
It’s also valuable for your communications agency to have a strong network of camera and production crews and to be experts in corporate storytelling. At Shine, we can script for video and audio in short and long-form, and we also offer voice-over talent thanks to our experience in broadcast news reporting.
That’s important in the youtube and social video environment; the medium may change, but the quality of delivery needs to be both relevant and professional.
Please get in touch if you would like to talk about media training, corporate storytelling or media trends- we are always happy to chat.