Agroventures becomes Velocity Valley

Managing Director, Simon Short

After nearly 20 years Agroventures Adventure Park is changing its name to Velocity Valley.

Located amid the sweeping hills of Paradise Valley in Rotorua, the company’s refined identity is inspired by the valley they call home and the speed and adrenaline experienced on the six rides offered at the park.

“We’ve always been about speed, rapid movement and the rush of leaving your comfort zone,” says Velocity Valley managing director, Simon Short.

“Our new name and brand now clearly reflects this.”

Along with the company’s new look, Velocity Valley’s Shweeb Racers, which are the only ones of its kind in the world, have recently been kitted out with electrics, which Mr Short says they’re excited to unveil.

“The new and improved Shweeb Racers are great for the little ones,” says Mr Short.

“Racers can go from zero to 50 km/h faster and easier than ever before.”

To help celebrate, visitors to Velocity Valley over Auckland Anniversary Weekend can experience the Shweeb Racer, Swoop, Agrojet, Freestyle Airbag and the Freefall Xtreme at a reduced rate of $25 per ride (usually $49), as well as the Rotorua Bungy for a reduced rate of $85 (usually $129).

Mr Short says the discounted prices are available to everyone during Auckland Anniversary Weekend.

“We’re looking forward to seeing locals and visitors alike and can’t wait to show off our new branding over the long weekend.”

As part of the new branding, each ride has been given a pulse reading, from cruise to insane, which clearly defines the adrenaline level of each experience.

Mr Short says Velocity Valley offers something for all ages and confidence levels and the pulse reading will help visitors determine what’s right for them.

The park first opened in 1998, welcoming the world’s first purpose-built jet sprint course, where participants go from zero to 100 km/h in 4.5 seconds. Today, the park welcomes over 30,000 visitors a year and is one of New Zealand’s leading adventure hubs offering a unique array of exhilarating and ‘distinctively New Zealand’ adventure activities in one easily accessible location.