First Response

When a cyber-attack hits an organisation, the initial response can make or break its reputation – that’s where First Response comes in.

First Response is a branch of the Shine Collective that helps businesses and organisations respond to cyber and AI crises with clear, credible communication when it matters most.

From introductory training through to tailored strategies and live crisis support, First Response offers a range of resources designed to fit any organisation, big or small, to help them build their reputation firewall.

We help organisations prepare communication before an incident occurs, respond appropriately during an event, and recover trust and confidence afterwards.

At its core, First Response is about helping organisations avoid making a bad situation worse by protecting relationships, trust and reputation.

Who It’s For

First Response is for any organisation or business with an IT network, regardless of whether you are small or large, public or private – you need to be prepared well before a cyber incident occurs.

This includes:

SMEs and franchisors
Health and education providers, including GPs, schools, ECE and more
Public and private organisations
Councils and community organisations
Iwi and Māori entities
Service organisations and membership bodies

Our Approach

We focus on what matters most in a cyber or AI incident:

Clear decision-making under pressure
Protecting trust with your team, customers, stakeholders, and local communities
Managing media and public scrutiny
Communicating with your team, customers and stakeholders
Reducing long-term reputational harm
Recovering faster

Our programme is designed to sit alongside your IT team, cyber protection and technical response, helping you to move forward faster.

Visit our dedicated First Response website to learn more and explore the different resources available.

Cyber and AI-related crises are no longer a question of if they’ll happen, but when.

Services

Who It’s For

Our Approach