We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

2025 Opera in the Pā steadfast to event traditions

For Immediate Release 23 December, 2024 2025 Opera in the Pā steadfast to event traditions The 2025 Opera in the…

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Maketū Pies has been purchased by Montana Group

Forty-two years after one of New Zealand’s most well-known pies first came out of a Western Bay of Plenty oven,…

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Rotorua Sustainable Charter Christmas ideas

Our friends at Rotorua Sustainable Charter have put together some great Earth-friendly Christmas gift ideas that we thought we’d share….

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Why comms is more than just a ‘nice to have’

One of the challenges communications professionals can often face is the perception that this work is a “nice to have”,…

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Shine’s Latest TikTok & Reels

Today is World Thrift Day. Jacky James, Sahana Jones, and Steph have brought their ‘favourite thrifted finds’. #Suspectchallenge with Sahana…

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Tompkins Wake Rotorua Business Awards 2024: Te Puia wins Supreme Award

Te Puia New Zealand Māori Arts and Crafts Institute has claimed the Supreme Award at the Tompkins Wake Rotorua Business Awards after…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.