We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

Maketū Pies has been purchased by Montana Group

Forty-two years after one of New Zealand’s most well-known pies first came out of a Western Bay of Plenty oven,…

Continue reading

Rotorua Sustainable Charter Christmas ideas

Our friends at Rotorua Sustainable Charter have put together some great Earth-friendly Christmas gift ideas that we thought we’d share….

Continue reading

Why comms is more than just a ‘nice to have’

One of the challenges communications professionals can often face is the perception that this work is a “nice to have”,…

Continue reading

Shine’s Latest TikTok & Reels

Today is World Thrift Day. Jacky James, Sahana Jones, and Steph have brought their ‘favourite thrifted finds’. #Suspectchallenge with Sahana…

Continue reading

Tompkins Wake Rotorua Business Awards 2024: Te Puia wins Supreme Award

Te Puia New Zealand Māori Arts and Crafts Institute has claimed the Supreme Award at the Tompkins Wake Rotorua Business Awards after…

Continue reading

New data provides more accurate insights for iwi than ever before

All iwi affiliation populations in Aotearoa New Zealand increased between the 2013 and 2023 Census, at an average of 46.3%,…

Continue reading

We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.