We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

The power of the pod: Insights & our latest podcast recommendations

We are passionate podcast listeners at Shine (check out our latest recommendations below), but like every other channel, podcasts are…

Continue reading

How to avoid a post-Christmas work do crisis

Work Christmas parties can be the topic of water cooler kōrero for weeks after the big event.   But that gossip…

Continue reading

The changing face of media in Aotearoa

Not long ago, we dialled into a Media Leader’s Briefing held by PRINZ in Tāmaki Makaurau. (And kudos to PRINZ for making…

Continue reading

Troubleshooting your comms when they just aren’t working

What do you do when the key messages in your comms aren’t landing where you need them to? It can…

Continue reading

Why you should care about the Plain Language Act Repeal Bill

You may (or may not) have seen some chatter online about the Plain Language Act Repeal Bill – either way,…

Continue reading

New Rotorua luxury hotel next step in lakefront vision

After decades of dreams and discussion, plans for a new luxury hotel on the Rotorua Lakefront are coming to fruition,…

Continue reading

We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.