We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

Why you should care about the Plain Language Act Repeal Bill

You may (or may not) have seen some chatter online about the Plain Language Act Repeal Bill – either way,…

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New Rotorua luxury hotel next step in lakefront vision

After decades of dreams and discussion, plans for a new luxury hotel on the Rotorua Lakefront are coming to fruition,…

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Montana Group secures contract for major Rotorua venues

Great kai is a cornerstone of unforgettable events, which is why one of the country’s most acclaimed food and event…

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Positive community impact highlighted in new WACT report

Five years of positive outcomes in youth, employment, housing, and reintegration have been clearly laid out in WERA Aotearoa Charitable…

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2025 Opera in the Pā steadfast to event traditions

With less than three weeks until the first notes of 2025 Opera in the Pā ring out, the event is…

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Maketū Pies has been purchased by Montana Group

Forty-two years after one of New Zealand’s most well-known pies first came out of a Western Bay of Plenty oven,…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.