We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

The challenges of Communications professionals

One of the challenges communications professionals can often face is the perception that this work is a “nice to have”,…

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Shine’s Latest TikTok & Reels

Today is World Thrift Day. Jacky James, Sahana Jones, and Steph have brought their ‘favourite thrifted finds’. #Suspectchallenge with Sahana…

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Tompkins Wake Rotorua Business Awards 2024: Te Puia wins Supreme Award

Te Puia New Zealand Māori Arts and Crafts Institute has claimed the Supreme Award at the Tompkins Wake Rotorua Business Awards after…

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New data provides more accurate insights for iwi than ever before

All iwi affiliation populations in Aotearoa New Zealand increased between the 2013 and 2023 Census, at an average of 46.3%,…

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Embrace the ease of a social media calendar

Social media is an important tool to open a two-way kōrero with your key audiences. While it’s easy to do…

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Te Wiki o Te Reo Māori

Te Wiki o Te Reo Māori is one of our favourite celebrations of the year and we proudly tautoko the…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.