We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

Inaugural iwi-Māori data apprenticeship builds future capability

Eight apprentices from across the motu have embarked on a unique Māori data journey with the official start of a…

Continue reading

Top tips for social media content planning and creation

It’s no secret that social media is a big beast; the trends are forever changing, and there’s always a new…

Continue reading

What is PR? And what do ‘comms practitioners’ actually do?

After attending numerous dinner parties and encountering a lot of blank faces when I say I work in ‘PR and…

Continue reading

yia! 2023 Winners Workshop

Last week, we were invited along to the Young Innovators design thinking workshop (a Priority One Western Bay of Plenty initiative), held…

Continue reading

International Women’s Day 2024

Shine is a business that was founded by a woman, is owned by two women and is primarily staffed by…

Continue reading

Presentation coming up? Here are 3 tips for keeping your audience engaged

Tip One: Get them engaged, physically 💃 The mind will follow the body. So, encouraging your audience to do something…

Continue reading

We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.