We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

New data provides more accurate insights for iwi than ever before

All iwi affiliation populations in Aotearoa New Zealand increased between the 2013 and 2023 Census, at an average of 46.3%,…

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Embrace the ease of a social media calendar

Social media is an important tool to open a two-way kōrero with your key audiences. While it’s easy to do…

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Te Wiki o Te Reo Māori

Te Wiki o Te Reo Māori is one of our favourite celebrations of the year and we proudly tautoko the…

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Rotorua businesses backing charge on men’s mental health

In early October, 21 former NRL and Kiwi players will take to the field in Rotorua in support of Māori…

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Multimillion-dollar facelift brings new spark to Rotorua hotel stalwart

Millennium Hotel Rotorua recently completed the first stage of its multimillion-dollar refurbishment, delivering 99 revamped rooms that offer guests a…

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Young Innovator Awards

After supporting thousands of  through its ranks since its inception in 2009, New Zealand’s largest youth innovation programme, yia! (Young…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.