About Us

The Shine Collective is a strategic communications and marketing agency providing services to businesses of all sizes throughout New Zealand. We can assist you with individual projects, or work with you in an ongoing basis as your dedicated communications and marketing resource – we’re here to help in any way we can.

Meet the Shine Collective team

With The Shine Collective team, you’re in more than just safe hands; we’ll go the extra mile to look after your people, your business, and your brand.

Meet our talented team

The Shine Way

Our mission – we tell the stories that matter to shape the communities we live in.

We live and breathe our values:

  • Manaakitanga – Our mahi makes a difference (and we treat it accordingly)
  • He Toa Takitini – Everyone is a vital member of the team
  • Toitūtanga – We deliver quality
  • Ngākau Pono – We respect the whole person

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Our awards

Working collaboratively with our respective clients, we are proud to have won numerous awards at the annual PRINZ Awards which recognise excellence, promote continuous improvement, and showcase the outstanding work achieved by public relations and communications management professionals in New Zealand.

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Our clients

From the forest floor to Matariki, and everything in between, we have a wide breadth of knowledge across a range of industries. Our clients span across some of New Zealand’s most important sectors and this diversity allows us to be agile and keep pace with the ever evolving business world.

Meet Our Clients

Our partnerships

As a member of the Public Relations Institute of New Zealand (PRINZ), our industry’s governing body, Shine adheres to the PRINZ code of ethics, which help to guide our behaviour and decision-making processes.

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“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.
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