We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

Crisis Communications

A crisis can strike at any time, but it’s how you deal with it that matters the most. Preparing ahead…

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NZ’s rapidly changing Fourth Estate

One of the areas of work that Shine is particularly known for is working with the media.   We’ve even…

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Using hypnotherapy to incite positive change in men’s health

When it comes to men’s health, hypnotherapy isn’t the first technique that comes to mind for most males in Aotearoa…

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New interactive map, bringing the stories of the Manawatū Awa to life

For more than 50 years, the Palmerston North Teachers’ College and Massey University Hokowhitu campus trained some of Aotearoa’s finest…

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Thought Leadership – what, why and how?

You may have seen various ‘thought leadership’ posts pop up on your LinkedIn, but why are they an important part…

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Inaugural iwi-Māori data apprenticeship builds future capability

Eight apprentices from across the motu have embarked on a unique Māori data journey with the official start of a…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.