We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

Meet our talented team

Some of our valued clients

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty

News and Insights

Check out some of our latest articles and thought pieces.

Tauranga Boys College student set to soar with life-changing scholarship

A Tauranga Boys College student with a passion for Computer Science has been awarded a life-changing scholarship to attend University. …

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Wai Ariki Hot Springs & Spa named the Best New Spa at the 2023 Spa and Wellness Awards

Just four months after opening, Rotorua’s Wai Ariki Hot Springs and Spa has been crowned the Best New Spa for…

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Wai Ariki lauded with highest honour at prestigious design awards

Rotorua’s new luxury spa, Wai Ariki Hot Springs & Spa, has been nationally recognised for its eye-catching, innovative design, winning…

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All Blacks gift NZMACI hand-carved benches to French hosts

The All Blacks are gifting a series of intricately detailed pae noho whakairo (carved bench seats) to cities across France,…

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Young Innovator Awards a celebration for Bay of Plenty Youth

A Pāpāmoa College student who came up with the idea for a daily wellbeing check-in app has taken out the…

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Toi Kai Rawa launch new Strategy

After months of hard mahi behind the scenes, Toi Kai Rawa officially launched its new Māori development strategy at an…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.