We are the Shine Collective, an award-winning strategic communications agency. We tell the stories that matter, to shape the communities we live in. Let us tell yours.

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“The Shine Collective quickly grasped our business needs and expertly developed from scratch a brand and communications plan for a new service offering. The team is a pleasure to work with and we have no hesitation in recommending them to others.”

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News and Insights

Check out some of our latest articles and thought pieces.

The reputational risk hiding in everyday AI use

In any given organisation, business, not-for-profit, or government agency, people of all levels, ages, and digital capabilities are now using…

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The search is on for the Bay’s favourite dairy

Maketū Pies is on a mission to find the Bay of Plenty’s most beloved dairy, and it needs Western Bay…

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Apprentices embark on journey to strengthen Māori data futures

Five apprentices from across the motu are stepping up to build Māori‑led data capability and strengthen Māori data futures through…

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Communication lessons from the Manage My Health cyberattack

More than 120,000 New Zealanders had their medical information caught up in the recent Manage My Health cyberattack. Yet, weeks…

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When noise drowns out clarity

Black Friday sales. Christmas sales. Boxing Day sales. IKEA opening. Political polls. Election Year. All Blacks. Climate change. Wicked: For…

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Charlie paws his way to national recognition for wildlife control

Rotorua Airport’s ‘goodest boy’ is leading the charge in bringing down its rate of bird strikes and near misses –…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.