As a full-service public relations and marketing communication consultancy, we draw on the strengths and skills of our specialist team. We deliver outstanding results for our clients – from strategic communication, Māori engagement and issues management; through to marketing communication, social media and event management.
Communication strategies are living and evolving documents that develop as the internal and external environment changes. We work with our clients to develop and implement integrated communication and marketing strategies that support the delivery of their overall business objectives. We use a variety of different tools and mediums to reach clients' stakeholders and achieve their objectives.
Crisis Planning and Issues Management
Sometimes our best work is that which remains hidden; either working to prevent an issue from hitting the media, or working our contacts to minimise the impact of a crisis when it does become public.
Issues management and crisis planning are particular areas of expertise for The Shine Collective, both in terms of planning ahead and managing a crisis as it develops. We can assist with the development of issues management strategies for a range of different scenarios, and provide hands on support and advice in the event of an issue.
The line between the marketing and public relations disciplines are often blurred. While marketing focusses on promoting and selling a specific product, public relations focusses on maintaining a positive reputation for a company as a whole.
Public relations can be used to amplify a company’s marketing efforts; from writing engaging website copy and newsletters, to writing advertorial or editorial copy to capture your audience’s attention.
Social media has changed how people communicate, as well as when they communicate, where they communicate and even who they communicate with. From strategy, to implementation, monitoring and reporting, The Shine Collective creates meaningful content on behalf of their clients to listen, interact and connect with their target audiences.
With a broad working knowledge of television, radio, print and online journalism, The Shine Collective has excellent relationships with journalists, editors and producers throughout New Zealand.
Whether it’s picking up the phone to pitch a news story or sending through a media release, we know the key areas of interest for many of our media contacts, providing us with the best opportunity to get your story across the line.
We have the privilege to work alongside a vast number of hapū and iwi in our region, including strong relationships with Government Ministers and a number of MPs from all political parties.
The Shine Collective has close working relationships with Māori trusts, Māori tourism organisations and local authorities in order to progress Māori economic development and education activities to address the needs of Māori.
Our relationships are at the heart of helping our clients to make the right connections, progress partnerships and achieve the desired outcomes.
An external public relations campaign is only as good as its internal communication. Staff need to understand a company’s values and goals and how their job contributes to the delivery of its strategy. We develop internal communication strategies specific to each company’s needs, objectives and size; utilising a variety of different online, printed, visual, electronic and spoken tools.
Change Management Communication
Change can be one of the most stressful and important business experiences for management and staff. Appropriate and careful communication is vital to managing the change process. We develop tailored change management communication programmes to manage the process from start to finish.
Community and Stakeholder Relations
Relationships with stakeholders, government and the community in which a company operates are vital for any successful operation. We provide the networks and strategies to develop, foster and maintain these relationships, whether it be with your customers, your Board or Government Ministers.
The Shine Collective's team are all strong writers and particularly experienced in investor relations. We are able to manage everything from annual reports to investor communications and major announcements. This ensures our clients’ investors and shareholders are up-to-date with activities, financials and developments.
Leveraging events through local and national media and organising industry specific events has been a key area of work for The Shine Collective. From capturing the event’s target audience through story telling, which gives readers another perspective, to being on the ground during event day, The Shine Collective has extensive experience with Crankworx, Tarawera Ultamarathon, Tarawera Trail Marathon & 50km, Waitomo Trail Run, Tiki Ahua and various industry events.
Reputation management is the foundation to the success of your business. The Shine Collective works with our clients to protect them and build their reputation using the tools of our trade, from good news stories to social engagement, stakeholder relations and more.
The Shine Collective provides first hand advice about both proactively approaching the media, and reacting to media questions. Every instance of media exposure has the potential to be either hugely successful or an unfortunate setback.
We provide media training, with sessions tailored for individuals, groups, specific interviews or issues and offer the tools to ensure every media opportunity is a success.
Press releases, internal publications, intranet/internet sites, annual reports, newsletters, brochures and marketing collateral are just some of the tools of the trade for The Shine Collective. Our team are all experienced writers and ex-journalists and have the expertise to produce reader-friendly, effective publications. We also have specialist proof-reading and editing expertise for a range of different purposes, including technical reports, websites and other collateral.
To determine whether your communications tools are working well, you need a communications audit. The Shine Collective's audit will review opportunities to communicate and potential threats to your company’s reputation.
Extend your Internal Team
The Shine Collective's team of specialists have the expertise and capability to deliver on a range of public relations and marketing communication areas. We’re an integral part of many of our clients’ internal teams, so if you think your organisation requires a part or full-time communication resource, we are just what you need to fill that gap.
Administration Support and Project Management
We provide additional services as required, including administration support and project management. This has proven particularly valuable for clients who may have limited people resources, with which to deliver a particular project or campaign.