Communications Strategy

We develop integrated communication strategies to support your business and build your reputation.

Strategic communications plans are living, evolving documents that develop as your internal and external environment changes. We work closely with you to develop and implement integrated strategic communications plans that support your business objectives and strategies and build your reputation.

Whether you’re focused on your internal communications, need to reach key external stakeholders, or a combination of the both, our creative mix of earned (your content shared by others) and owned (channels you own) solutions will resonate with your audience.

Using a blend of earned and owned media, influencers, stakeholder relations, and more, our strategic communications strategies and communications planning expertise will help you grow the reputation you need to stand out from the crowd in all the right ways.

A strategic communications strategy helps you to better understand your audience and brand message and sets out the most effective way to convey your message. In short, a strategic communications strategy makes you more likely to achieve the results you need.

Want to discuss your strategic communications needs? Contact us.

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty