Meet our story tellers
Jacky James – Managing Director
Jacky is a senior communication consultant who has worked for many of New Zealand’s top companies and organisations, both in an in-house and consultancy capacity. This experience includes government agencies, as well as private and publicly listed organisations. She has extensive experience in strategic planning, community engagement, internal communication, media liaison and issues management, as well as events management.
After internal roles within the NZ Police and Crown Research Institute Scion, coupled with extensive consultancy experience in the dairy, education and sports sectors, Jacky established Shine PR (re-branded to The Shine Collective in 2018) in Rotorua in 2012. Since then, the agency has grown to employ seven people, and supports small, medium and large companies across New Zealand and Australia.
Under her leadership, The Shine Collective has received awards at the 2016 and 2017 PRINZ Awards and Jacky is also heavily involved in the PRINZ organisation.
Jacky has a personal interest in sport and has specialised in communication for a variety of sporting codes including; rugby, triathlon, ultramarathon, mountain biking, motorsport and sailing.
Jacky moved with her young family to Rotorua in 2005 and now very happily calls the region her home. Outside of the office, she enjoys making the most of the forest trails and lakes, spending time with her family, yoga and weaving some magic in the kitchen.
Heather Lang – Business Manager
Heather is an experienced project and business manager in the tourism and health sectors. She has completed business management papers with the New Zealand Institute of Management and is a Prince2 certified project management practitioner.
During her free time, Heather is an avid trail runner, enjoys being in the kitchen, catching up with friends over a tipple of pinot noir and reading home and garden magazines.
Rotorua is Heather's lifestyle destination of choice. She fell in love with the Rotorua lifestyle, the accessible outdoors and fantastic community spirt, where she enjoys the forest and lakes with her husband and two daughters.
Julie Fiddes – Communications Consultant
Originally from a background in interior design, Julie completed her Bachelor of Communications (BCS) at the University of Waikato, majoring in public relations and management communications.
After university, Julie moved to Auckland to work for Tourism New Zealand as a public relations assistant for the International Media Programme. She worked closely on the 100% Pure New Zealand marketing campaign, helping to showcase New Zealand as the ultimate destination.
With a passion for stakeholder relationships, Julie joined Shine Collective in April 2016, bringing with her a wealth of knowledge in tourism and trade. Her areas of expertise has broadened to include digital communication (social media and website), internal and external communication, strategic communication, media relations and event management, she has experience across an array of clients including tourism, not for profit, corporate and government.
During her spare time, Julie enjoys exploring the abundance of lakes and trails Rotorua has to offer, while also spending quality time with family, friends and a good novel.
Rebecca Malcolm – Communications Consultant
Rebecca joined the The Shine Collective team with a wealth of media knowledge, having spent the past 15 years in the industry.
With experience in both weekly and daily newspapers and most recently on the news desk of a daily paper, Rebecca knows what will catch the eye of the media and the tools and techniques to make your news stand out.
A skilled interviewer and writer, Rebecca is used to writing across a wide variety of topics and making them easily understandable for various target audiences. Her real passion is telling stories and building relationships to make sure those stories are heard.
Outside of work, Rebecca is mum to two children and wife to an ultramarathon running husband, she loves enjoying the amazing lifestyle Rotorua offers.
Stacey Main – Communications Co-Ordinator
Stacey joined the The Shine Collective team in June 2016 and is directly responsible for the efficient co-ordination of The Shine Collective to support the delivery of communications and public relations to clients.
Stacey is a savvy administrative professional with a keen interest in digital communication, including social media, websites and newsletter databases. The exceptional organisation skills Stacey has, have helped The Shine Collective deliver many smoothly run events, meetings and forums, both internally and externally.
As well as looking after the day to day running of the offices and accounts, Stacey is broadening her knowledge of all things public relations and communication by assisting our consultants.
Outside of work, Stacey enjoys getting stuck into a good non-fiction novel or a Louis Theroux documentary, letting some steam out on the boxing bag or walking the Blue Lake track with a friend.