Meet our team

With The Shine Collective team, you’re in more than just safe hands; we’ll go the extra mile to look after your people, your business, and your brand.

Founded by Jacky James in 2012, we’ve grown to have offices in both Rotorua (led by Jacky) and Tauranga (led by Partner, Meg Jones). While physically located in the Bay of Plenty, we have clients spread throughout New Zealand, and are often in Auckland, Hamilton, Wellington and other major centres.

We’re a team of like-minded individuals who are passionate about delivering outstanding outcomes for our diverse portfolio of clients, each and every time.

Our company values, vision and philosophy are a direct reflection of the types of organisations we want to inspire.

We’re a team where everyone is involved in projects that make positive impacts for our clients and the communities we live, work and play in. We tell the stories that matter to shape the communities we live in.

At the heart of great communications are people – and that’s the focus of everything we do. Bringing stories of people and their businesses to life and protecting their brand when it matters.

Jacky James

Managing Partner

Founder of The Shine Collective, Jacky established The Shine Collective in Rotorua in 2012. She’s a senior communications practitioner with…

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Meg Jones


Meg has spent more than 20 years honing her skills as communication and marketing practitioner with senior roles in tertiary…

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Shae Skellern

Senior Communications Consultant

Shae started her communications journey via an initial career as a journalist, cutting her teeth in the fast-paced world of…

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Gemma Bond

Senior Digital Consultant

Gemma is a senior digital communications practitioner and has spent over nine years refining her skills in PR, communications, and…

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Tuihana Walker

Senior Engagement Consultant - Kaitohu Matua Tūhono

Tuihana (Ngāti Ranginui, Ngai Te Rangi, Ngāti Pukenga, Te Arawa) is a Senior Engagement Consultant – Kaitohu Matua Tūhono, having…

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Stephanie Bennett

Communications Consultant

Based in Rotorua, Stephanie got her first taste of public relations working as a communications advisor for Manukau Institute of…

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Stacey Main

Communications Consultant

Stacey likes nothing better than to deep dive into an issue and help find a solution; you’ll often find her…

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Ally Armstrong

Office Manager

Ally brings with her a wealth of knowledge in accounting, office, and project management. Originally from Gisborne, Ally and her…

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Wai Morrison

PA and Administration Co-ordinator

Wai Morrison, (Te Arawa – Ngāti Whakaue, Tūhoe – Ngāti Rongo) is our PA and administration coordinator based in the…

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Tegan Church

Communications Coordinator

Our Rotorua-based communications coordinator, Tegan loves all forms of social media and creative storytelling, bringing a youthful voice to our…

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Katie Creamer

Communications Coordinator

Katie is our communications coordinator supporting our Tauranga based clients. She holds a Business Studies Degree in marketing and has…

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Niki Ash

Graphic Designer

Niki is the creative genius behind many of our client projects. With a career spanning agency, corporate and public sector,…

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We tell the stories that matter to shape the communities we live in.

Contact us to find out how we can support your business.