Jacky James

Managing Partner

Founder of The Shine Collective, Jacky established The Shine Collective in Rotorua in 2012. She’s a senior communications practitioner with more than 20 years’ experience working for many of Aotearoa’s top organisations, both in an in-house and consultancy capacity.

Her impressive resumé includes internal roles within the NZ Police and Scion, coupled with wide consultancy experience in the dairy, education and sports sectors.

She has a broad view of the communications landscape with extensive experience in strategic planning, community engagement, internal communication, media liaison and issues management, as well as events management.

Jacky’s vision for The Shine Collective is to grow a business that puts people firmly at its core, creating a vibrant and healthy place to work and where clients are celebrated. Under her leadership, Shine has gone from strength to strength, now employing 11 staff and receiving multiple PRINZ Awards.

Passionate about the Bay of Plenty, Jacky enjoys making the most of Rotorua’s forest trails and lakes, spending time with her family, yoga and weaving some magic in the kitchen.