PR & Media Training

Our enduring relationships with journalists, editors, and producers mean you’re in the right place to foster connections and get your story told.

Media Relations

Our team, which includes former news journalists, has experience working across all forms of news media. We’re experts at getting your story out there. Whether it’s picking up the phone to pitch a news story or distributing compelling media releases, statements, and advisories, our extensive media connections enable us to provide you with the best opportunity to get your story across the line.

We develop strategies that meet your company’s needs and those of the media, identifying catchy story angles and identifying publications that will set your organisation apart and cut through the media noise.

Whether you have an exciting product to launch or an important business update to share, we can help to get your story told.

Media Training

Every instance of media exposure has the potential to be either hugely successful or an unfortunate setback. Our media training ensures you’re ready if you need to proactively approach the media, or respond to media questions.

We provide media training, with sessions tailored for individuals, groups, and specific interviews or issues, ensuring every media opportunity is a success.

Media training with our specialist team starts with best practices and a high-level overview of the media landscape before delving into the nitty-gritty of how the news media operates and practical techniques for navigating interviews.

Through our guidance, you’ll have a toolbox of techniques to tackle those tricky questions or to take advantage of opportunities that may arise.

Contact us to discuss your public relations and media training needs.

“The Shine Collective team has developed and implemented an evolving communications strategy with considerable success, with a particular focus on internal staff engagement, brand awareness, sustainability, and issues management. They have successfully navigated our way through challenging business and communications issues, without any impact on our day to day operations or reputation.”

OCS New Zealand & Australia