Crisis Management

Issues and crisis management are part of our DNA. We ensure you’re prepared when an issue arises with a crisis management strategy to handle any scenario and 24/7, confidential and hands-on support in the event of a crisis.

Whether your business is facing a specific issue that could cause disruption or a crisis scenario that’s already in the public arena, we have the reputation management expertise to help you navigate challenging times.

Our senior team members have built a strong reputation for keeping a level head and calmly navigating our clients through tough situations. Good communications are key to getting through a crisis and a quick response to negative press ensures any potential damage is minimised and reputations are upheld.

We believe good crisis and issues management starts with planning. Our experienced team can help you proactively develop a well-documented strategy well ahead of time, so you can feel confident when an unexpected event occurs.

By outlining potential scenarios, action plans, and communication channels alongside a set of responses to potential media queries, you can rest easy knowing you are prepared to act quickly.

Contact us to discuss your crisis communications needs.

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty