From press releases to annual reports, we create captivating content that resonates with your audiences.


Your brand has personality – make sure that shines through! If it’s got words in it, we can write it in the way that best suits your business.

We create content for internal publications, websites, social media, annual reports, blogs, newsletters, brochures, and anything else you can think of.

Our team of experienced writers and ex-journalists has the expertise to produce engaging, effective, and creative copy.

We also have specialist proof-reading and editing expertise for a range of different purposes, including technical reports, websites, corporate books, and other collateral.

Plain English Writing Training

A professional service needs a professional presentation. Business writing must be clean, straightforward and unpretentious while still conveying the information you need your audience to know.

We provide tailored Plain English business writing training which will give your people the skills and confidence to express their ideas simply and effectively.

Need copywriting assistance? We can help. Contact us to find out more.

“We’ve had the pleasure of collaborating with Shine on a diverse range of projects, encompassing in-depth research and crafting profile pieces, to managing media relations for the much-anticipated restart of the New Zealand cruise season in 2022. Shine also facilitated a highly beneficial media training session for our senior leadership team, demonstrating their comprehensive understanding of the media landscape. Their knack for devising innovative strategies to highlight the best aspects of our organisation is a testament to their unique approach and expertise in the field. We recommend their work without any reservations.”

Loretta Crawford, Head of Destination Marketing, Tourism Bay of Plenty