Blog

NZ’s rapidly changing Fourth Estate

One of the areas of work that Shine is particularly known for is working with the media.   We’ve even…

Top tips for social media content planning and creation

It’s no secret that social media is a big beast; the trends are forever changing, and there’s always a new…

What is PR? And what do ‘comms practitioners’ actually do?

After attending numerous dinner parties and encountering a lot of blank faces when I say I work in ‘PR and…

Presentation coming up? Here are 3 tips for keeping your audience engaged

Tip One: Get them engaged, physically 💃 The mind will follow the body. So, encouraging your audience to do something…

2024 is your year to break free from outdated comms tropes

Navigating the ever-evolving landscape of comms (or communications for those not in the field) requires a keen eye for what…

The scary reality of AI

Whether we like it or not, Artificial intelligence (AI) is already an integral part of our personal and work lives….