Blog

Engage and Elevate: Choosing best-for-project engagement methods

Community engagement plays a huge role in nearly everything we do at the Shine Collective – so much so that…

Crisis Communications

A crisis can strike at any time, but it’s how you deal with it that matters the most. Preparing ahead…

NZ’s rapidly changing Fourth Estate

One of the areas of work that Shine is particularly known for is working with the media.   We’ve even…

Top tips for social media content planning and creation

It’s no secret that social media is a big beast; the trends are forever changing, and there’s always a new…

What is PR? And what do ‘comms practitioners’ actually do?

After attending numerous dinner parties and encountering a lot of blank faces when I say I work in ‘PR and…

Presentation coming up? Here are 3 tips for keeping your audience engaged

Tip One: Get them engaged, physically 💃 The mind will follow the body. So, encouraging your audience to do something…