Blog
What’s the Difference Between News, Social and Web Media?
Thursday 12, December 2019
By communications intern, Lani Wreaks When it comes to Public Relations the term ‘media’ covers a lot of territory. It … Continue reading →
The other side of ‘storytelling’
Tuesday 19, November 2019
If you have spent any time with PR or communications professionals in the last few years, you’ll have heard them … Continue reading →
Shine in the media
Friday 15, November 2019
It’s been a busy media week for us at The Shine Collective- but instead of our clients it’s been our … Continue reading →
It’s not your fault you can’t write well (but you can do something about it)
Tuesday 5, November 2019
If you are a late Baby-Boomer, a Gen X, Y, Millennial or the demographic that is in education today, you … Continue reading →
Why you shouldn’t put out a press release about your exciting news
Monday 14, October 2019
In any sector, it’s a sign of healthy connection between you and your organisation when you’re enthusiastic about new developments … Continue reading →
Kia Kaha Te Reo Māori
Monday 9, September 2019
This week marks the 44th year of celebrating Te Wiki o te Reo Māori | Māori Language Week. As a … Continue reading →
When a crisis comes calling
Friday 23, August 2019
By Jacky James. In reference to the Stuff article – School emails show ‘crisis management’ plans as sex allegations come … Continue reading →
Spelling is Telling
Tuesday 20, August 2019
By Lisa Glass. When I worked in print/online media, the number one complaint from readers wasn’t about fairness and accuracy; … Continue reading →
Five reasons to engage an external team
Monday 5, August 2019
Specialists, not generalists The communications landscape is increasingly complex, with demands ranging from internal communications to stakeholder engagement, marketing communications, … Continue reading →
It’s time to stand up and clean up
Friday 26, July 2019
Our senior consultant Meg has earnt the title of CEO (Chief Environmental Officer) in the office for her personal war … Continue reading →