Blog

The other side of ‘storytelling’

Tuesday 19, November 2019

If you have spent any time with PR or communications professionals in the last few years, you’ll have heard them … Continue reading →


Shine in the media

Friday 15, November 2019

It’s been a busy media week for us at The Shine Collective- but instead of our clients it’s been our … Continue reading →


It’s not your fault you can’t write well (but you can do something about it)

Tuesday 5, November 2019

If you are a late Baby-Boomer, a Gen X, Y, Millennial or the demographic that is in education today, you … Continue reading →


Why you shouldn’t put out a press release about your exciting news

Monday 14, October 2019

In any sector, it’s a sign of healthy connection between you and your organisation when you’re enthusiastic about new developments … Continue reading →


Kia Kaha Te Reo Māori

Monday 9, September 2019

This week marks the 44th year of celebrating Te Wiki o te Reo Māori | Māori Language Week. As a … Continue reading →


When a crisis comes calling

Friday 23, August 2019

By Jacky James. In reference to the Stuff article – School emails show ‘crisis management’ plans as sex allegations come … Continue reading →


Spelling is Telling

Tuesday 20, August 2019

By Lisa Glass. When I worked in print/online media, the number one complaint from readers wasn’t about fairness and accuracy; … Continue reading →


Five reasons to engage an external team

Monday 5, August 2019

Specialists, not generalists The communications landscape is increasingly complex, with demands ranging from internal communications to stakeholder engagement, marketing communications, … Continue reading →


It’s time to stand up and clean up

Friday 26, July 2019

Our senior consultant Meg has earnt the title of CEO (Chief Environmental Officer) in the office for her personal war … Continue reading →


Book critic Lisa Glass

Tuesday 23, July 2019

Lisa has a background in broadcasting and maintains links with the industry- including regular stints as a current affairs panellist … Continue reading →


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