Blog
Tell your people first
Friday 4, September 2020
You’re sitting at your desk and a notification from NZ Herald pops up. It’s a story about your workplace – … Continue reading →
From dog training to unboxing videos to the weird and wonderful – welcome to YouTube
Wednesday 2, September 2020
If you’re a parent and you’ve not yet been sucked into the world of kids ‘unboxing’ tiny plastic items and … Continue reading →
The not so glamorous side of social media influencers
Wednesday 15, July 2020
In a first of its kind decision, the Advertising Standards Authority have upheld four complaints against New Zealand social media … Continue reading →
The Bay is open for business!
Wednesday 15, July 2020
With the school holidays in full swing, we’re excited to see the Bay back in action welcoming kiwis again. And … Continue reading →
How to build trust with your audience
Wednesday 15, July 2020
Our last newsletter featured a ‘buzzwords’ blog and the word authentic was picked apart for its ironic manufactured term to mean genuine. The … Continue reading →
What happened to the inverted pyramid?
Tuesday 14, July 2020
Many people will recognise the inverted pyramid style of story construction, even if they don’t know the name. The inverted … Continue reading →
Genuine care behind the buzzwords
Friday 12, June 2020
There are several words we’ve been hearing a lot lately: ‘authentic’, ‘sustainable’ and ‘pivot’, but they’ve each taken on a … Continue reading →
How COVID-19 is changing crisis planning
Friday 12, June 2020
While there is much speculation about the long-term effects of COVID-19 on our economy, lives and careers, we know it … Continue reading →
Five ways I’ve been winning working from home with children
Friday 15, May 2020
By Lisa Glass Standards have fallen, waistlines have expanded and definitions of acceptable TV shows for young viewers have been … Continue reading →
Reassurance – we all need it
Friday 15, May 2020
One thing you’ll be used to us saying is ‘communicate, communicate, communicate.’ Coming back into a physical working space, whether … Continue reading →