Social media is an important tool to open a two-way kōrero with your key audiences. While it’s easy to do…
Engage and Elevate: Choosing best-for-project engagement methods
Community engagement plays a huge role in nearly everything we do at the Shine Collective – so much so that…
Crisis Communications
A crisis can strike at any time, but it’s how you deal with it that matters the most. Preparing ahead…
NZ’s rapidly changing Fourth Estate
One of the areas of work that Shine is particularly known for is working with the media. We’ve even…
Top tips for social media content planning and creation
It’s no secret that social media is a big beast; the trends are forever changing, and there’s always a new…
What is PR? And what do ‘comms practitioners’ actually do?
After attending numerous dinner parties and encountering a lot of blank faces when I say I work in ‘PR and…