To social, or not to social?

Monday 19, October 2020

If you want to amplify your greatness to a specific audience – be it Aotearoa-wide, international, female-only, the 34-45 age … Continue reading →

Te Rangaihi Reo Māori

Monday 19, October 2020

Recently Aotearoa celebrated Te Rangaihi Reo Māori and we thoroughly enjoyed seeing social media and various other platforms light up … Continue reading →

Rotorua is now the film set of TVNZ 2 action-thriller, Vegas

Friday 9, October 2020

We were thrilled to work with Greenstone TV over the past few months to share the fantastic news that TVNZ … Continue reading →

Tell your people first

Friday 4, September 2020

You’re sitting at your desk and a notification from NZ Herald pops up. It’s a story about your workplace – … Continue reading →

From dog training to unboxing videos to the weird and wonderful – welcome to YouTube

Wednesday 2, September 2020

If you’re a parent and you’ve not yet been sucked into the world of kids ‘unboxing’ tiny plastic items and … Continue reading →

The not so glamorous side of social media influencers

Wednesday 15, July 2020

In a first of its kind decision, the Advertising Standards Authority have upheld four complaints against New Zealand social media … Continue reading →

The Bay is open for business!

Wednesday 15, July 2020

With the school holidays in full swing, we’re excited to see the Bay back in action welcoming kiwis again. And … Continue reading →

How to build trust with your audience

Wednesday 15, July 2020

Our last newsletter featured a ‘buzzwords’ blog and the word authentic was picked apart for its ironic manufactured term to mean genuine.  The … Continue reading →

What happened to the inverted pyramid?

Tuesday 14, July 2020

Many people will recognise the inverted pyramid style of story construction, even if they don’t know the name.  The inverted … Continue reading →

Genuine care behind the buzzwords

Friday 12, June 2020

There are several words we’ve been hearing a lot lately: ‘authentic’, ‘sustainable’ and ‘pivot’, but they’ve each taken on a … Continue reading →