NZ trio unveils world-first social fishing app, Fishily

A first-of-its-kind social fishing app, developed in New Zealand, is set to go live next week, connecting keen anglers with available skippers so everyone has an opportunity to get out on the water more, cast their lines and meet new people. 

Launching globally on 1 February, Fishily uses geo-technology to match local, like-minded members who are available at the same time, allowing skippers to get out on the water whenever they want, while also creating new fishing opportunities for anglers without regular access to a boat. 

But, Fishily is not just for people who like to fish – anyone who has an interest in boating, water sports or loves just being out on the water can subscribe and connect with a skipper. It could be used to organise a family going sea biscuiting for the day, pull together a sailing crew or even jet ski or fly fishing groups. 

The app is free to use, but members can opt for a paid, premium subscription, with additional features and benefits. 

Designed by three Tauranga mates, Fishily primarily solves the fishing buddy conundrum, but it also recognises the many mental health benefits of getting outside, being on the water, and connecting with others in person. 

That is why the app’s co-founders have partnered with Mike King’s I Am Hope Foundation and will donate $1 of every paid subscription to the charity.  

Fishily Co-founder, Todd Morris, says that aside from helping put seafood on tables, it’s no secret that fishing, boating and other water activities can help clear the head.  

“By helping to connect people in an increasingly virtual but physically detached world, Fishily facilitates authentic, real-life connections and allows its users gain the mental and physical health benefits that being on or in the water brings.  

“By getting out on the water more often and enjoying what they love, members are more likely to lower the stresses of everyday life, reduce the effects of social isolation, share their love of fishing, and make some great mates along the way.” 

Morris says the urgent need for more mental health support and funding in New Zealand prompted the partnership with Mike King’s I Am Hope Foundation, and they are proud to support the great things the charity does for young people. 

He says the app has been designed to be intuitive and easy to use with simple, clear commands, meaning people of all ages and abilities, anywhere in the world, can navigate it and get the most out of the tool.  

“Unlike other geosocial networking apps, Fishily hosts an online community feed where members can post pictures and comments, enabling locals to keep up with all the latest fishing-related information in their region – as it happens. 

“The app also has a chat function and built-in rating and review system to ensure members can screen potential boat buddies, making it a safer way to meet new people. “ 

Fishily can be used by both locals and travellers and has been designed to go global. The app will be available on both Android and Apple stores.