Posts Tagged ‘storytelling’

The power of storytelling

Blog by Senior Communications Consultant, Shae Skellern Recently I tuned into a webinar with New Zealand TV journalist, keynote speaker…

What happened to the inverted pyramid?

Many people will recognise the inverted pyramid style of story construction, even if they don’t know the name.  The inverted…

The fast-changing face of media

A month ago, an article with a heading like this one would have been talking about the decline of local…