Items published in July 2020

The not so glamorous side of social media influencers

Wednesday 15, July 2020

In a first of its kind decision, the Advertising Standards Authority have upheld four complaints against New Zealand social media … Continue reading →

The Bay is open for business!

Wednesday 15, July 2020

With the school holidays in full swing, we’re excited to see the Bay back in action welcoming kiwis again. And … Continue reading →

How to build trust with your audience

Wednesday 15, July 2020

Our last newsletter featured a ‘buzzwords’ blog and the word authentic was picked apart for its ironic manufactured term to mean genuine.  The … Continue reading →

What happened to the inverted pyramid?

Tuesday 14, July 2020

Many people will recognise the inverted pyramid style of story construction, even if they don’t know the name.  The inverted … Continue reading →