Forty-two years after one of New Zealand’s most well-known pies first came out of a Western Bay of Plenty oven,…
Why comms is more than just a ‘nice to have’
One of the challenges communications professionals can often face is the perception that this work is a “nice to have”,…
NZ’s rapidly changing Fourth Estate
One of the areas of work that Shine is particularly known for is working with the media. We’ve even…
The not so glamorous side of social media influencers
In a first of its kind decision, the Advertising Standards Authority have upheld four complaints against New Zealand social media…
What happened to the inverted pyramid?
Many people will recognise the inverted pyramid style of story construction, even if they don’t know the name. The inverted…
The fast-changing face of media
A month ago, an article with a heading like this one would have been talking about the decline of local…