If the last two years have taught us anything at all, it’s that change is indeed constant – just when…
Did you see this piece in the Guardian last month, written by a robot?
We all got a bit of a fright when we found out robots could write articles and were wondering where…
To social, or not to social?
If you want to amplify your greatness to a specific audience – be it Aotearoa-wide, international, female-only, the 34-45 age…
How to build trust with your audience
Our last newsletter featured a ‘buzzwords’ blog and the word authentic was picked apart for its ironic manufactured term to mean genuine. The…
What happened to the inverted pyramid?
Many people will recognise the inverted pyramid style of story construction, even if they don’t know the name. The inverted…
Five ways I’ve been winning working from home with children
By Lisa Glass Standards have fallen, waistlines have expanded and definitions of acceptable TV shows for young viewers have been…